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Four Powerful Benefits Of A Product Explainer Video

Four Powerful Benefits Of A Product Explainer Video

Whenever you’re within the business of selling products online, you’re continuously exploring new marketing ways to get your product in entrance of customers. For those who haven’t yet considered the benefits of a product explainer video, you may be lacking out on an extraordinary spike in brand recognition and revenue.

We make explainer movies for a dwelling, so we dare say we’re a bit biased — but the statistics agree with us. Explainer movies are proven to extend conversions by 30+ percent. When your conversions include "Add To Cart," this can mean the difference between "making it" and not.

To break it down, we’ve compiled four of essentially the most insane benefits product explainer movies provide.

4 Product Explainer Video Benefits
1. They Display A Problem And Solution
You know what your unique selling proposition is, proper?

Likelihood is most of your marketing budget is dedicated to either:

Discovering customers who've the problem your product solves, or
Convincing people they've the problem your product solves.
You may achieve this by means of catchy copy and well-structured landing pages, sure, but you too can have a remarkable impact with the use of a product explainer video.

2. They Make Product Benefits Fascinating
Eachbody online, particularly these selling things, is in a continuing battle to be interesting. With product explainer movies, you soar that hurdle.

Text online just isn’t performing the way it used to — with fifty five percent of time on-line spent watching video, the numbers prove individuals just don’t read as much as they used to.

We know, it’s sad — however enterprise is enterprise, and you must be ahead of the curve. By incorporating explainer videos into your product video marketing strategy, you add furtherordinary benefit to your company. We’d bet money that more people will watch an animated cartoon video than read a conglomeration of bullet points.

3. They Keep People On Your Website Longer
Product search engine optimization is a troublesome game. Not only is the web product market oversaturated, however bounce rates are extraordinarily high.

Consumers click, quickly decide whether or not you’re well worth the funding, and click off. There’s hardly ever an opportunity for them to fall in love with your branding or messaging in that point period.

By incorporating an explainer video in your product above the fold, you keep individuals on the page longer. At the least, as long as they spend watching the video — which is usually a significant amount of time, in comparison.

Growing the time people spend on your page will increase your page ranking, by the way. You have nowhere to go but up!

4. They Give You A Complete New Set Of Assets
To get meta for a second, we really love our Instagram.

Because our service is so visual, it’s super easy to chop and screw various videos into 3-four second clips and create a visually interesting feed. We get a ton of engagement on these posts — way more than images, because videos only require views, not likes. This typically results in our engagement being 4-5 instances what it can be on a photo.

Whenever you spend money on a product explainer video, particularly one with character animation, you find yourself with a whole new set of brand name assets to add into your marketing mix.

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